Our Story

Rise Above

As a 20-year USAF Combat Controller, I was relied upon to perform in chaos by coordinating air support, directing firepower, and ensuring my team’s survival. The key? Tuning out distractions and focusing on what truly mattered.
That principle—rise above—is woven into every Brand X Belt, reminding you to rise above distractions and stay focused on your purpose.

Stay Authentic

I worked alongside some truly talented people, and it was a humbling experience keeping up with them. A mentor helped me realize it was okay not being the best at everything because the strength of special operations is the team. Embracing the authentic talents of each member creates unstoppable teams. Brand X Belts are crafted with authentic full-grain leather serving as a reminder for you to capitalize on your authentic talents so you can become unstoppable.

From Craft to Calling

Leathercraft started as a personal escape, a way to quiet the mind and honor my teammates with custom-made belts. What began as a hobby turned into Brand X Belts—a fusion of my experiences, craftsmanship, and values, built to serve those who seek quality and meaning in what they wear.

Built to Endure

Gear I trust in the field must pass my three standards:

✔ Does it work?

✔ Does it last?

✔ Does it look and feel good?

(Unspoken SOF rule: Always look good.)

Every Brand X Belt follows this standard. Making it mission-ready for your needs.

Better Every Day

The best warriors I served with constantly pursued improvement. That mindset drives me—and this brand. Wear your Brand X Belt as a reminder: Start each day with purpose, end with reflection, and get better every day.

The Arsenal

I truly appreciate your business and hope you enjoy your Brand X Belt.

Allow it to remind you to live intentionally and focus on what truly matters.

All the best,

Vick