
Our Arsenal of Belts
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The Low-Ready: Blacked Out
5.0 / 5.0
(8) 8 total reviews
Regular price $120.00 USDRegular priceUnit price / per -
The “Need One”: Dark Brown
5.0 / 5.0
(6) 6 total reviews
Regular price $135.00 USDRegular priceUnit price / per -
The “Need One”: Light Brown
5.0 / 5.0
(2) 2 total reviews
Regular price $135.00 USDRegular priceUnit price / per
Get Better Every Day
Here’s how

Start your day with purpose
Brand X Belts are your reminder to live purposefully.
Think of one daily goal as you guide your belt through each loop.
Lock in the goal as you cinch your belt.

End your day with reflection
Take a moment.
Reflect on how the day went.
Did you meet your goal?
What did you learn?
How can you improve?
Let customers speak for us
from 37 reviewsThis is hands down the best belt I’ve owned in 45 years of living, you should get one too!

High quality with a nod to the heritage of the Air Force Special Operations forces.
Those who know will covet one for themselves.
Pair it up with a BrandX belt and be the envy of all.
Not responsible for the throng of admirers following you everywhere.

Quality is legit! Details are top notch and no I’m not a bot. This resembles part of our core values as Airman, excellence in all we do. Hooyah green feet! Hooyah lightning bolt!

I’ve blown money on plenty of belts but none of them touch the quality on the low ready. Takes my daily business casual look to the next level!

Loved the buckles for the topography, but I was wondering if you'd be open to some custom SOWT or SR gear?

Belt is legit! Craftsmanship and quality are incredible, and quick turn around. Must need for the team room.

The belt is as good of quality as it gets. Sturdy leather but still flexes in the right way. I would absolutely use this as a gun belt. Additionally, the hardware is solid. You gotta appreciate the company's attention to detail and I really dig the moto, on:Purpose, Off: Reflect. Ill be buying more. Shipping was fast and customer service was impeccable.

Just got this belt and I’m seriously impressed. The quality is top-notch. It's thick with durable leather and solid stitching. The buckle feels sturdy and has a clean, classic look. It fits perfectly and holds up great throughout the day without loosening or slipping. Easily one of the best belts I’ve owned. Highly recommend!

Great craftsmanship and awesome design! Couldn’t be happier.

I recently received my “Need One” belt from Brand X Belts. The quality of these leather belts is outstanding—each piece is crafted from the finest leather, combining durability with a timeless look.
What truly sets Brand X apart is its philosophy. Putting on your belt becomes a daily ritual, encouraging you to wear it with purpose as you tackle your day. At the end of the day, when you take it off, it invites reflection on your accomplishments and gratitude for the day.
If you’re in the market for a high-quality leather belt that embodies craftsmanship and intention, I highly recommend Brand X Belts. It’s more than just an accessory; it’s a meaningful part of your daily routine.

Just received my new belt and it's awesome. The craftsmanship is top notch and the details are on point. I'm loving the lightning bolt that highlights the CCT brotherhood. Fit perfectly according to the sizing guide. Thanks Vick.

Have you ever held something in your hands and just known it was built to last? That was me the moment I pulled my Brand X belt out of the package. And knowing it was crafted by a Combat Controller — someone who lives by the motto: "First There" and the values of integrity, service, and excellence — made it all the more special.
The smell of rich leather hit me first. Not that fake, over-processed stuff. This was the good kind — premium, high-end leather that has a natural, rugged beauty. You can feel the strength in it like it's been through something and still came out standing. Every grain and texture tells its own story.
The color options? Endless. Classic tones, bold shades, and everything in between. I went for the "Need One" black with gold accents. Simple, sharp, and striking. The gold buckle complements the leather like a perfectly timed operation — nothing out of place.
But it's the craftsmanship that really gets you. The edges are polished to perfection, and the buckle is rock-solid. You can tell this wasn't rushed. It's the kind of work that only comes from someone who genuinely cares about what they're creating.
Longevity? Let me put it this way: I've got a belt that's been with me for over 30 years. It's part of my story. And I'm certain this Brand X belt will be the same. One day, I'll hand it down to my son, or maybe even his son. That's the kind of legacy you get when something's made to stand the test of time.
I've already gotten compliments, and every time, I get to share the story of Brand X and its Combat Controller owner. Supporting a veteran-owned business that pours this much passion into their craft? That's a decision I'd make again in a heartbeat.
If you're looking for a belt that's not just an accessory, but a piece of who you are, a piece of your story — Brand X is the way to go. Trust me, this is one belt that'll outlast us all.

Absolutely love this belt, every step of the process was seamless and communication was awesome, the quality of the leather and craftsmanship is a reflection on the brand and what it stands for. Couldn’t be more proud to represent the brand and the community in which it came and supports!

Black and smooth.. functions great with everyday wear or dressed up for more formal look. Sophisticated and classy look for those times
When knuckle dragging simply won’t do…
High quality and good looking.

